SEO Copywriter

At Directive, we take performance content and SEO for SaaS companies very seriously. We demonstrate this by only working with clients who share our values and through a dedication to writing content with the purpose of hitting clients’ goals. 

Being a Copywriter at Directive is an incredible opportunity to flex both your creative and analytical muscles, working directly with our Strategists and Associate Directors of SEO and reporting into our Director of SEO and Content.

Beyond the work, we are fiercely passionate about living out a people-first culture. We offer unlimited vacation, flexible working hours, and the ability to work fully remote. We have competitive benefits packages and salaries to ensure that our employees feel valued.

Get to know us: https://youtu.be/QRos4s-xAjs

Applications without a portfolio will not be considered.

Role and Responsibilities 

1. Customer Generation Approach to Content: On any given day at Directive, you'll be interacting directly with clients and writing smart content that engages audiences and drives leads. 

   1. Work with clients and internal stakeholders to understand the brand, audience segments, and main value proposition to create strategic messaging for highly engaging content

   2. Write B2B content that works like B2C, where big ideas matter and well-written headlines are needed to connect our clients’ technologies to outcomes that speak to their ideal customers.
      

2. SME Interviews and Product / Topic Expertise:

   1. Take a journalistic approach and support SME interviews in order to create content that resonates with the audience by deeply understanding the topic. You're deadline driven, a joy to work with, and hungry to do great work

   2. Conduct SME interviews to inform your writing and help build authority around the content topic
      

3. Creative Problem Solving and Writing: Our ideal candidate is a great conceptual thinker with a knack for making clients say, “Why didn’t we think of that?” 

   1. Easily distill complex product benefits into simple, emotionally-driven messages 

   2. Understand that a web page without a UVP is just noise, and a landing page without a personality is unengaging

   3. Identify as a storyteller, weaving brand voice and a POV into everything that you write
      

4. Collaboration with SEO: You also understand the basics of SEO, and can collaborate closely with our SEO team to develop content that is engaging but also ranks

   1. Dive into content briefs to fully understand what the content is about, who we’re targeting and why the brand product or service matters to the intended audience

   2. Deliver great strategic writing that brings it all to life in an emotionally-driven way
      

5. Project manage a network of freelance writers

   1. A portion of your role will be acting as the liaison between Directive strategists and external writers
      

6. Copyediting: ability to revise content drafts in order to incorporate client and PMM feedback, brand guidelines, and more

   1. Copyedit articles written by external writers on an as needed basis
      

7. Take initiative on projects and provide new and innovative ideas and solutions

   1. In addition to your day to day assignments, bring ideas to further improve the content division at Directive

   2. Stand up process and propose new technology to propel us forward

What you offer:

• A great portfolio, including pages you’ve written, websites and landing pages, long form guides, and anything else you deem worthy of consideration

• Minimum 2 years experience in a copywriting or content production role for B2B

• Experience with technical writing and content writing for B2B SaaS and technology companies

• Bachelor's or Ad School degree in Copywriting, or a related discipline is highly preferred 

• Working knowledge of Google Workspace or Microsoft Office. 

• Superb creative thinking skills to solve problems and create breakthrough solutions

• A talent for distilling complex product features and tech-heavy information into simple concepts that customers will relate to and connect with

• Excellent verbal, written and presentation skills. Able to help clients “visualize” your thinking

• Strong understanding of marketing funnels and the ability to write within a multi-channel strategy

• Ability to both fully own a project and also collaborate as a member of a team

Bonus Points:

• Experience in industries like cybersecurity, healthcare AI, ATS, and technology

• Background / knowledge of SEO

• Strong headline writer

• Passionate about UX

• Great presentation skills

What We Offer

🏠 We have a set living wage at Directive

🙏  Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person:

🧠  Mental - Access to certified therapists through Spring Health, membership to Headspace

💪  Physical - Gympass

🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

💰 Financial - Traditional and Roth 401(k) with a 3% company match

🌟  Bonus - Annual bonus based on tenure, which scales in total amount over time

🌴  Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment! 

The annual base salary range for this position based in the United States is $85,000 USD DOE. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to [email protected].

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.